tag:blogger.com,1999:blog-290909962024-03-13T19:12:20.098-04:00Annoying Designa young man's inconsequential musings on the web, new media design, advertising, and all that good stuff.Ross Popoff-Walkerhttp://www.blogger.com/profile/16802329861838615986noreply@blogger.comBlogger32125tag:blogger.com,1999:blog-29090996.post-12096878875586916652008-01-17T14:47:00.000-05:002008-01-17T14:51:57.176-05:00I don't blog here anymore...If you're looking for new posts,<br /><a href="http://www.annoyingdesign.org/blog/"><span style="font-size:250%;">LOOK HERE.</span></a><br /><br />I've started a new Wordpress-driven blog, and plan to post 3x a week or more. So please bookmark and <a href="http://www.annoyingdesign.org/blog/?feed=rss2">subscribe to the feed</a>! :)<br /><br />See you 'round the blogosphere,<br />-rossRoss Popoff-Walkerhttp://www.blogger.com/profile/16802329861838615986noreply@blogger.comtag:blogger.com,1999:blog-29090996.post-5355982337267157592008-01-14T00:41:00.000-05:002008-01-15T10:52:50.439-05:00My 2007 Forrester Research retrospectiveLooking back at 2007, I just wanted to compile a list of some of the reports I wrote at Forrester:<br /><ul><li><span class="research_title"><span style="font-weight: bold;">11/06, <a href="http://www.forrester.com/Research/Document/0,7211,43647,00.html">Gen Y Is Truly Different; Design Accordingly</a></span> - </span>Forrester analyzed survey responses from nearly 50,000 consumers to understand the differences between Gen Y and older generations of consumers. The analysis showed that Gen Yers are more apt to like style, fun, and technology; seek out what's hot; make purchases based on image; consume all types of digital media; and use every wireless service on their mobile phones. Each of these elements creates a different set of design requirements, such as injecting fun and social networking into the experience and developing experiences that bridge the PC and the phone.</li></ul><ul><li><span style="font-weight: bold;">10/17, <a href="http://www.forrester.com/Research/Document/0,7211,43977,00.html">The Gen Y Design Guide</a></span> - Gen Y consumers are a unique breed. But what exactly makes them different from their elders? Our research unearthed nine attributes of Gen Yers' social, emotional, and mental makeup that shape their perception of interactions. To reach these young consumers, we've identified four design approaches: immediacy, Gen Y literacy, individualism, and social interactivity. To truly engage Gen Y, firms should create a Gen Y advisory board and apply Gen Y design approaches across touchpoints.</li></ul><ul><li><span style="font-weight: bold;" class="research_title">9/07, </span><span class="research_title"><a style="font-weight: bold;" href="http://www.forrester.com/Research/Document/0,7211,43348,00.html">Uploading To Video Portals Isn't Easy</a> - </span>Forrester applied an abridged version of its Web Site Review methodology to the site experiences at five major video portal sites: YouTube, Yahoo! Video, Metacafe, Dailymotion, and Veoh. Our evaluation looked at how well each site supports young adults trying to upload a new video clip. Only YouTube received a passing overall score. Some of the major problems we found across the sites: poor contextual help and deficient privacy information.</li></ul><ul><li><span style="font-weight: bold;">8/08, </span><span class="research_title"><a style="font-weight: bold;" href="http://www.forrester.com/Research/Document/0,7211,42858,00.html">Online Desirability: The Readiness Self-Test</a> - </span>Before diving into desirability-focused projects, Web site owners must first make sure that they've mastered the basics. To help execs gauge whether or not their Web site and their Web organization are ready to move to the next level, we developed two self-tests. </li></ul><ul><li><span style="font-weight: bold;">8/07, </span><a style="font-weight: bold;" href="http://www.forrester.com/Research/Document/0,7211,42821,00.html">Desirable Online Experiences: Taking Web Sites Beyond Useful And Usable</a> - Consumers are spending more and more time online, seeking out experiences that are relevant, engaging, and personal. We've explored three tactics for creating desirable online experiences: 1) providing engaging content and functionality, 2) focusing on aesthetics, and 3) incorporating elements of game design.</li></ul>Ross Popoff-Walkerhttp://www.blogger.com/profile/16802329861838615986noreply@blogger.com2tag:blogger.com,1999:blog-29090996.post-34150385021628443062007-08-28T13:23:00.000-04:002007-08-28T13:25:46.361-04:00britney spears fugeAmazing.<br /><object width="425" height="350"><param name="movie" value="http://www.youtube.com/v/tgDcC2LOJhQ"></param><param name="wmode" value="transparent"></param><embed src="http://www.youtube.com/v/tgDcC2LOJhQ" type="application/x-shockwave-flash" wmode="transparent" width="425" height="350"></embed></object>Ross Popoff-Walkerhttp://www.blogger.com/profile/16802329861838615986noreply@blogger.com0tag:blogger.com,1999:blog-29090996.post-73012994318968954112007-06-05T17:17:00.000-04:002007-06-05T17:19:56.523-04:00Alternate Reality Games: a few linksHere are a few links to viral alternate reality campaigns, like the <a href="http://en.wikipedia.org/wiki/Lost_Experience">Lost Experience</a>. These fascinate me – 1 part video game design, 1 parts psychology, a dash of integrated marketing, and hope the dough will rise.<br /><br /><a href="http://catchupblog.typepad.com/catch_up_blog/2007/05/buzz_in_the_blo.html">Blog post about viral campaign for the next Batman film.</a><br /><br /><a href="http://www.42entertainment.com/">Agency behind the campaign, 42 Entertainment</a> <br /><br /><a href="http://www.ilovebees.com/">42 Entertainments awesome viral campaign for the game Halo</a>Ross Popoff-Walkerhttp://www.blogger.com/profile/16802329861838615986noreply@blogger.com0tag:blogger.com,1999:blog-29090996.post-78043468575161026732007-04-11T10:00:00.000-04:002007-04-12T14:08:11.723-04:00Marketers = Experience Integrators<p>[From Forrester's 2007 Marketing Forum]<br /></p><p><a href="http://www.forrester.com/Speaker_Bio/0,9010,1667,00.html?speakerID=1155&speakerType=Featured">Sylvia Reynolds</a> faces a unique challange as Wells Fargo's CMO. "We have the opportunity to delight or disappoint our customers in moments of trust every day," she said. And there are a lot of opportunities for Wells Fargo, who receives 250 million phone calls to its call centers each year.<br /></p><br /><center><a href="http://flickr.com/photos/hyku/455462266/"><img src="http://farm1.static.flickr.com/176/455462266_fc8f251c03.jpg" /></a></center><br />But how do you create delight in a world that is divided into 80+ silos, and justify organizational change when each silo is hugely successful? "Paradox is possible," said Sylvia, meaning that while the 150+ year old Wells Fargo might be financially booming, that doesn't mean it's providing a consistently strong customer experience. Her recommendations:<br /><ul><li><strong>Manage sideways.</strong> Learn to communicate across organizational boundaries. Marketing needs to see itself as an integrating force.</li></ul><ul><li><strong>Drive to a deep understanding of your customers.</strong> How many times have you been in a meeting when someone who wants to talk about the customer experience their personal preferences instead?</li></ul><ul><li><strong>Be single-minded and broad-minded as you build and sustain your brand.</strong> Brand is one part expression (or brand promise), two parts experience. </li></ul><ul><li><strong>Selectively embrace the power of new media and technology.</strong> Use it to solve real issues by asking "How do I use it to create a new connection with my customers?"</li></ul><p>At the end of her talk Sylvia made a poignant remark: "How did marketing become the "make it pretty department?" Marketers need to focus on taking back customer experience as part of their role in the organization."</p>Ross Popoff-Walkerhttp://www.blogger.com/profile/16802329861838615986noreply@blogger.com0tag:blogger.com,1999:blog-29090996.post-73534388308804776032007-04-11T08:30:00.000-04:002007-04-12T14:13:02.269-04:00Sony's Customer Centric (Re)organization[From Forrester's 2007 Marketing Forum]<br /><br />What does <a href="http://www.sonypictures.com/movies/spiderman3/site/">SpiderMan 3</a> have to do with customer-centricity? A lot if you’re <a href="http://news.sel.sony.com/en/corporate_information/executive_bios/release/Michael_Fasulo.html">Sony Electronics CMO Michael Fasulo</a>, who spoke today on the mainstage with <a href="http://www.forrester.com/ER/Research/List/Analyst/Personal/0,,1128,00.html">Senior Analyst Brian Haven</a>. That’s because Sony’s large, global family of diverse brands, from Vaio to Sony Pictures, presents an organizational hurdle towards customer centricity.<br /><br /></p><center><a href="http://flickr.com/photos/hyku/455346058/"><img src="http://farm1.static.flickr.com/181/455346058_2fb764b73b_m.jpg" /></a></center><p><br /><br />“The successful brands of this 21st century will be only those brands that can truly execute a customer centric model,” said Fasulo. And he isolated two curtail elements for achieving this success: 1) changing the company culture, first and foremost, and 2) leveraging the Total Brand.<br /><br />One way Sony is focusing on the consumer is by creating new products which speak to customer’s deep wants and needs. To steal a competitive share of the HDTV flat-panel market, Sony created it’s Bravia TV, which leveraged key insights such as: 1) woman and men are equally involved in the purchase decision of a flat-panel, 2) the two most important considerations for a flat panel purchase are picture quality and style.<br /><br />But creating a customer-centric sub-brand doesn’t solve Sony’s issues around how to make dozens of smaller brands feel like one connected experience to the consumer.<br /><br />To get a better sense of the customer’s perception of Sony brands, Mike helped met with Current TV head Al Gore to launch a “How Do You View the Sony Brand” video contest. <a href="http://www.current.tv/watch/1758999">Check out the winning video for some amazing eye-candy.</a><br /><br />Then, Mike focused efforts inward, connecting diverse divisions like sales, finance, corporate communications, and product marketing, under more functional headings like “Digital Imaging” rather branded ones like “CyberShot.” Why? To reflect the way customers think of a digital camera -- to them it’s a tool to capture a moment, not a product model name.<br /><br /></p><center><a href="http://flickr.com/photos/hyku/455362492/"><img src="http://farm1.static.flickr.com/244/455362492_6812a582e3_m.jpg" /></a></center><br /><br /><p> To tie sub-brands together externally, Mike showed how Sony integrated SpiderMan 3 assets into Sony Electronics product promotions. So a CyberShot print ad using the SpiderMan character might tie to a Spider Man 3 themed advergame on the Web, and then to in-store promotions for CyberShot products.<br /><br />Mike and Brian’s session ended with a Q & A. Among the many great questions offered by the audience, one stood out: “What does it take to make a business case to the CMO for reinventing an organization?” For Mike, “the cost of fragmentation and of creating silos in the organization is much higher than a focused, customer-centric approach.”</p>Ross Popoff-Walkerhttp://www.blogger.com/profile/16802329861838615986noreply@blogger.com0tag:blogger.com,1999:blog-29090996.post-62006974709215581122007-02-27T18:13:00.000-05:002007-03-05T09:56:00.346-05:00It's not everyday you see a "500 error" like this..."Stocks plunged today after a sell-off in China rattled markets worldwide and fanned fears that the economy may be vulnerable to a downturn." [<a href="http://www.nytimes.com/2007/02/28/business/28stox.web.html?_r=1&hp&oref=slogin">See the NYTimes article</a>]<br /><br />After hearing this news that the recent stock market utopia isn't as rapturous as Jim Cramer would like you to believe, I went to <a href="http://finance.google.com/finance">Google Finance</a> to check the impact.<br /><br />Apparently it's wider than expected...<br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://www.flickr.com/photos/rossspw/405095295/"><img style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj018jpppLpiJEeSYjKpofIbqRHcdXet8mrLSYfOT2AJ_DDE4et6pAdLO2YJax6t4eaVckaIKrrSQoGEL2y6MEkWJtHkeEFLQVQegbC_4nunsH0PKWGXSDj2QcIencAPyW8HYFk/s320/Google-Server-Error.jpg" alt="" id="BLOGGER_PHOTO_ID_5036356284235033858" border="0" /></a>Ross Popoff-Walkerhttp://www.blogger.com/profile/16802329861838615986noreply@blogger.com0tag:blogger.com,1999:blog-29090996.post-36160048916152560662007-02-07T14:08:00.000-05:002007-02-07T14:18:22.763-05:00Hackers attempt to break the internet, fail (Smart Mobs)Here's a beautiful image, a "map" of the internet, found at <a href="http://www.opte.org/">The Opte Project site</a>...<br /><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://bitcast-a.bitgravity.com/blyon/opte/maps/static/1105841711.LGL.2D.1024x1024.png"><img style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer; width: 320px;" src="http://bitcast-a.bitgravity.com/blyon/opte/maps/static/1105841711.LGL.2D.400x400.png" alt="" border="0" /></a><br />I thought of this map when I read this post today, from <a style="font-style: italic;" href="http://www.smartmobs.com/archive/2007/02/07/hackers_attempt....html">Smart Mobs</a><span style="font-style: italic;">...</span><br /><p>Hackers briefly overwhelmed at least three of the 13 computers that help manage global computer traffic Tuesday in one of the most significant attacks against the Internet since 2002, reports <a href="http://hosted.ap.org/dynamic/stories/I/INTERNET_ATTACKS?SITE=WIRE&SECTION=HOME&TEMPLATE=DEFAULT">Associated Press</a> via <a href="http://www.engadget.com/2007/02/07/hackers-attempt-to-break-the-internet-fail-miserably/">Engadget</a>.</p> <blockquote><i>Experts said the unusually powerful attacks lasted as long as 12 hours but passed largely unnoticed by most computer users, a testament to the resiliency of the Internet. Behind the scenes, computer scientists worldwide raced to cope with enormous volumes of data that threatened to saturate some of the Internet's most vital pipelines. </i><p><i>The Homeland Security Department confirmed it was monitoring what it called "anomalous" Internet traffic.</i></p> <p><i>"There is no credible intelligence to suggest an imminent threat to the homeland or our computing systems at this time," the department said in a statement.</i></p> <p><i>The motive for the attacks was unclear, said Duane Wessels, a researcher at the Cooperative Association for Internet Data Analysis at the San Diego Supercomputing Center. "Maybe to show off or just be disruptive; it doesn't seem to be extortion or anything like that," Wessels said.</i></p></blockquote>Ross Popoff-Walkerhttp://www.blogger.com/profile/16802329861838615986noreply@blogger.com0tag:blogger.com,1999:blog-29090996.post-47332314191090817152007-02-06T17:25:00.000-05:002007-02-06T18:09:41.174-05:00The T&A of Viral Sites: Microsoft's Ms. Dewey<div style="text-align: center;"><div style="text-align: left;">Microsoft's viral site "<a href="http://www.msdewey.com/">Ms. Dewey"</a> loosely promotes the new LiveSearch. Full-motion video, and a script that directly address the viewer directly are nothing new, and bring to mind a bunch of similar sites and software (<a href="http://www.subservientchicken.com/">Subservient Chicken</a>, <a href="http://en.wikipedia.org/wiki/Wing_Commander_IV">Wing Commander IV</a>)<br /><br />The production value of Ms. Dewey is pretty fab. As is Ms. Dewey herself (I can imagine the casting call on Craigslist now: "<span style="font-style: italic;">Software geeks seek generically ethnic model for new viral site and rounds of Parcheesi</span>").<br /><br />Other than production, the site is lame -- there's nothing unique here, such as the the sense of <a href="http://abcguides.com/abcsoftware/eliza_js_frame.htm">Eliza-like two-way conversation</a>. Ms. Dewey doesn't even have a unique response to what I'm sure most people search for: "Want to make out?"<br /><br />But... here I am blogging about it... so I guess the marketeers win? Either way, this is still just the digital equivalent of tits and ass in beer ads (well, except there's more clothing involved here!)<br /></div><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://www.flickr.com/photos/rossspw/382112373/"><img style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer; width: 400px;" src="http://farm1.static.flickr.com/136/382112373_ae74cd2352.jpg?v=0" alt="" border="0" /></a><a href="http://www.flickr.com/photo_zoom.gne?id=382112373&size=o">click image above to see it big</a><br /><br /><br /></div>Ross Popoff-Walkerhttp://www.blogger.com/profile/16802329861838615986noreply@blogger.com0tag:blogger.com,1999:blog-29090996.post-14430170202147124762007-01-08T17:28:00.000-05:002007-03-05T10:19:28.545-05:00Chevy's Shameless Ad Campaign a la MellencampSean Madden at Frog Design has <a href="http://www.frogdesign.com/?p=321">an interesting post about Chevy's recent ad campaign</a> "This is our Country". It's a shameless ploy to create brand loyalty by equating Chevy with cultural icons (including Rosa Parks and Ground Zero).<br /><br /><embed src="http://www.youtube.com/v/ZX0ZXswuV-8" type="application/x-shockwave-flash" wmode="transparent" height="350" width="425">As I said in a comment, it baffles me to tears when companies make such large investments in such tasteless ad campaigns.<br /><br />Advertising should be <a href="http://money.cnn.com/2005/05/24/news/newsmakers/carls_ad/">controversial</a>, like Carl's Jr.'s Paris Hilton ads. <a href="http://en.wikipedia.org/wiki/1984_%28television_commercial%29">Great ads always are</a> (let's define great as bleeding into cultural consciousness). But can some campaigns overstep their bounds and hurt rather than help brands?Ross Popoff-Walkerhttp://www.blogger.com/profile/16802329861838615986noreply@blogger.com0tag:blogger.com,1999:blog-29090996.post-82175528820696951812006-12-22T15:46:00.000-05:002006-12-22T15:52:00.496-05:00"Customer Care" -- An Oxymoron to Cable CompaniesForrester Analyst <a href="http://blogs.forrester.com/devicesmedia/2006/11/oh_the_inhumani.html">Charlene Li recently posted about a customer support horror story</a> -- she spend 9+ hours on the phone with TimeWarner Cable trying to get her shut-off internet service back on.<br /><br />And the kicker -- TimeWarner announced that a merger might result in screwy service... via SNAIL MAIL.<br /><br />I've had much less severe, but similarly disdainful experiences with Comcast over here on the East coast. Their service is sub par. I pay $100+ for internet and cable, but probably have internet service only 50% time. The other 50% I spend pillaging bandwidth from neighbors' wireless.<br /><br />Hopefully Verizon will jump into the cable/home internet arena -- and healthy competition (as opposed to the near monopolization there is now) will result in some solid service follow-through.Ross Popoff-Walkerhttp://www.blogger.com/profile/16802329861838615986noreply@blogger.com0tag:blogger.com,1999:blog-29090996.post-36087626761122992762006-12-01T15:10:00.000-05:002006-12-01T15:12:53.178-05:00What it takes to be great [Fortune Magazine]<p>Through the whole process, one of your goals is to build what the researchers call "mental models of your business" - pictures of how the elements fit together and influence one another. The more you work on it, the larger your mental models will become and the better your performance will grow. </p><p>"Andy Grove could keep a model of a whole world-changing technology industry in his head and adapt <a href="http://money.cnn.com/quote/quote.html?symb=INTC">Intel</a> (<a href="http://money.cnn.com/quote/chart/chart.html?symb=INTC">Charts</a>) as needed. Bill Gates, <a href="http://money.cnn.com/quote/quote.html?symb=MSFT">Microsoft's</a> (<a href="http://money.cnn.com/quote/chart/chart.html?symb=MSFT">Charts</a>) founder, had the same knack: He could see at the dawn of the PC that his goal of a computer on every desk was realistic and would create an unimaginably large market. John D. Rockefeller, too, saw ahead when the world-changing new industry was oil. Napoleon was perhaps the greatest ever. He could not only hold all the elements of a vast battle in his mind but, more important, could also respond quickly when they shifted in unexpected ways. </p><p>That's a lot to focus on for the benefits of deliberate practice - and worthless without one more requirement: Do it regularly, not sporadically."</p><br /><a href="http://money.cnn.com/magazines/fortune/fortune_archive/2006/10/30/8391794/index.htm?postversion=2006101915">Read the full article on Fortune's site.</a>Ross Popoff-Walkerhttp://www.blogger.com/profile/16802329861838615986noreply@blogger.com0tag:blogger.com,1999:blog-29090996.post-5056965887223926132006-12-01T10:07:00.000-05:002006-12-22T15:54:12.384-05:00Blogging NaptimeDear Reader,<br /><br />Until Jan 2007, this blog won't see much activity. I'm swamped at work.<br /><br />In the unlikely case that someone actually reads this and would be interested in another post, let me know. It would be a pleasure to hear from a visitor (do I even have any?)<br /><br />Otherwise, I will hopefully see you, dear reader, in January -- with a newly designed site: annoyingdesign.com!<br /><br />-ross<br /><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://photos1.blogger.com/x/blogger2/1204/3551/1600/104646/000172_sm.jpg"><img style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer;" src="http://photos1.blogger.com/x/blogger2/1204/3551/320/964090/000172_sm.jpg" alt="" border="0" /></a>Ross Popoff-Walkerhttp://www.blogger.com/profile/16802329861838615986noreply@blogger.com0tag:blogger.com,1999:blog-29090996.post-17740798265920677972006-11-29T00:15:00.000-05:002006-12-01T10:18:35.044-05:00Hot Off The Press: "Budgeting For Usability Lab Tests"My newest research at Forrester looks at the practical side of usability...<br /><br /><span style="font-style: italic;">Forrester surveyed vendors who conduct usability lab tests of digital and physical products like Web sites, desktop software applications, and mobile phones. We found that, on average, these vendors tested 13 users per engagement, conducted tests over the course of two to three weeks, and charged $20,000 or less for this work. But project size and cost varied widely, from small tests (five users for less than $5,000) to massive engagements (120 users for more than $100,000). What will change in 2007? Usability vendors expect increases in both demand and cost.<br /><br /></span><a href="http://www.forrester.com/Research/Document/0,7211,40781,00.html">Get the full report here, on Forrester's site</a><span style="font-style: italic;"><br /></span>Ross Popoff-Walkerhttp://www.blogger.com/profile/16802329861838615986noreply@blogger.com0tag:blogger.com,1999:blog-29090996.post-32987072588290766182006-11-13T15:17:00.000-05:002006-11-14T10:42:37.374-05:00Gmail Is Starting To Show Real Design Problems<a style="font-weight: bold;" href="http://mail.google.com/mail/">Gmail</a><span style="font-weight: bold;"> is now going mainstream.</span> One sign is <a href="http://www.mobileburn.com/news.jsp?Id=2854">the Java app that came out last week</a> is appearing loaded onto new mobile phones.<br /><br /><span style="font-weight: bold;">But New Changes to the Gmail Interface clearly miss the mark</span><br />Gmail has added some new interface elements, namely a contextual drop-down menu as part of every message.<br /><br /><div style="text-align: center;"><span style="font-size:85%;">(click image for <a href="http://www.flickr.com/photos/rossspw/296671235/">the bigger Flickr photo</a>):</span><br /></div><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://www.flickr.com/photos/rossspw/296671235/"><img style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer;" src="http://photos1.blogger.com/blogger2/1204/3551/400/GMail_UI_NewMenu.jpg" alt="" border="0" /></a><br />This menu could have been added for many reasons -- maybe to reduce screen clutter, or to highlight key features of the mail service.<br /><br />But the end result is unmistakable -- <span style="font-weight: bold;">Gmail is becoming </span><a style="font-weight: bold;" href="http://www.geek.com/news/geeknews/2002Dec/ran20021224017766.htm">just like every other web-based email service before it (eg: Yahoo! Mail)</a><span style="font-weight: bold;">.</span> With the same errors (see the image below). The same clunky interface (how is user supposed to know what that down arrow means at the top-left of a message... or that it's clickable... or that there's even a menu there?).<br /><span style="font-size:85%;"><br /></span><div style="text-align: center;"><span style="font-size:85%;">(click image for <a href="http://www.flickr.com/photos/rossspw/296671235/">the bigger Flickr photo</a>):</span><br /></div><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://www.flickr.com/photos/rossspw/296671240/"><img style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer;" src="http://photos1.blogger.com/blogger2/1204/3551/400/GMail_UI_Error.jpg" alt="" border="0" /></a><br /><br />What does it mean when the apps that defined innovation and simplicity become themselves complex and broken because of a poor attempt to appeal to a broad audience?<br /><br />I know Google and the Gmail team are talent folks and do a lot of testing -- and that the kinks with these rounds of interface tweaks may (and probably will) iron themselves out. But bottom line: I expect a lot from a company like Google and it's designers. These "5 new features" that Gmail now totes atop every page -- they're so far off the mark in terms of clear, clean ease-of-use, and the true value of what a mail app should be.<br /><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://photos1.blogger.com/blogger2/1204/3551/1600/shameonu.0.jpg"><img style="margin: 0pt 10px 10px 0pt; float: left; cursor: pointer;" src="http://photos1.blogger.com/blogger2/1204/3551/320/shameonu.jpg" alt="" border="0" /></a>Ross Popoff-Walkerhttp://www.blogger.com/profile/16802329861838615986noreply@blogger.com0tag:blogger.com,1999:blog-29090996.post-77987306998395258722006-11-02T14:18:00.000-05:002006-11-02T14:41:10.020-05:00Zune TV Campaign Falls Short Of Classic iPod Ads<a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://photos1.blogger.com/blogger2/1204/3551/1600/ipod_cm.jpg"><img style="margin: 0pt 10px 10px 0pt; float: left; cursor: pointer;" src="http://photos1.blogger.com/blogger2/1204/3551/400/ipod_cm.jpg" alt="" border="0" /></a>Zune TV ads are circulating around the blogosphere, such as <a href="http://www.zuneinsider.com/2006/11/zune_tv_spots.html">these YouTube clips on the Zune Insider Blog</a> .<br /><br />Of course the question is, how do they compare to Apple's famous campaign of the dancing silhouettes?<br /><br /><object height="350" width="425"><param name="movie" value="http://www.youtube.com/v/4KwiBwT-0nc"><param name="wmode" value="transparent"><embed src="http://www.youtube.com/v/4KwiBwT-0nc" type="application/x-shockwave-flash" wmode="transparent" height="350" width="425"></object><br /><br />The ads, which try to emphasize the social functionality of zune, show the product in use at a dog park with breakdancers. Or at a hip hop show... So, it's a very different take than Apple's -- it's not iconic, like the silhouettes, but emotional and lifestyle driven. The visual style isn't high production level, it's amateurish, handy-cam style -- almost YouTube-ish, like <a href="http://www.vonage-coupon.com/vonage-news/Jun05feed/Vonage_TV_Commercials_Fake_Or_Real.rss.html">those Vonage ads, which showed real people doing real stupid things</a>.<br /><br />So, here zune (or is it "Zune" with a capital Z?) is trying to strike an emotional tone and create a lifestyle product around the products core, social-driven functionality.<br /><br />But these ads fail and fall short of iPod's classic campign because:<br />1) The users featured in the zune ads aren't representative -- they're fantasies: What couple will really take their dogs to a park with their zunes to exchange music? What park exists where world-class breakdancing and dog-walkers mingle together?<br /><br />I'm all for fantasy-showcasing campaigns, but if these ads really wanted to be realistic they'd show a 22 yr old, dorky male on a subway, trying to flirt his way into a girls heart by sharing a love song with here -- not some niche urban culture than only exists in downtown SoHo.<br /><br />2) The amount of actual footage of these ads that showcases people using the product, or even shows the product at all, is so minimal. This will leave people wondering -- what is this ad actually for? What is the product?<br /><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://photos1.blogger.com/blogger2/1204/3551/1600/_39640101_ipod3_203.jpg"><img style="margin: 0pt 0pt 10px 10px; float: right; cursor: pointer;" src="http://photos1.blogger.com/blogger2/1204/3551/400/_39640101_ipod3_203.jpg" alt="" border="0" /></a>Compare that to the apple ads, which spend every single second pumping up the core of what the iPod is about -- technology so simple and hip it will make you want to dance your ass off.<br /><br />Zune, I'm sorry, but you've got to come up with something better if you want to wrestle with the<a href="http://www.apple.com/ipod"> big-boys</a>.Ross Popoff-Walkerhttp://www.blogger.com/profile/16802329861838615986noreply@blogger.com0tag:blogger.com,1999:blog-29090996.post-66034595915160454452006-10-26T17:25:00.000-04:002006-10-26T17:28:23.817-04:00Top Sites in the US, 10/26/06Some of the most popular sites are the most fugly. It makes me feel good about my dorky-looking blog. :)<br /><br /><a href="http://www.ebay.com/">http://www.ebay.com/</a><br /><a href="http://amazon.com/">http://amazon.com/</a><br /><a href="http://www.facebook.com/">http://www.facebook.com/</a><br /><a href="http://www.comcast.net">http://www.comcast.net</a><br /><a href="http://imdb.com/">http://imdb.com/</a><br /><a href="http://www.weather.com">http://www.weather.com</a><br /><a href="http://sportsline.com/">http://sportsline.com/</a>Ross Popoff-Walkerhttp://www.blogger.com/profile/16802329861838615986noreply@blogger.com1tag:blogger.com,1999:blog-29090996.post-87290866117815438462006-10-26T16:19:00.000-04:002006-10-26T16:48:33.684-04:00Links of the Day 10/26/06<a style="font-weight: bold;" href="http://jpgmag.com/">JPG Mag</a> - Social photo-sharring (a la <a href="http://www.flickr.com/">Flickr</a>), meets an artsy magazine; some really <a href="http://jpgmag.com/">beautiful photos here</a>.<br /><br /><a style="font-weight: bold;" href="http://gigaom.com/2006/10/25/odeo-rip-hello-obvious-corp/">RIP Odeo</a><span style="font-weight: bold;"> </span>- Mega Blogger <a href="http://gigaom.com/2006/10/25/odeo-rip-hello-obvious-corp/">Om Malik reports on cannibalistic buy-out</a> of Podcast start-up Odeo, which suggests what seems to have been a DUH! thing all-the-while -- podcasting is very niche and has little future next to richer mediums like videocasting. One thing to note: the conversation about <a href="http://evhead.com/2006/10/birth-of-obvious-corp_25.asp">this move by Evhead</a> is filled with questions about what will really happen to Odeo.<br /><br /><a style="font-weight: bold;" href="http://online.wsj.com/public/article/SB116182858175204222-hQdPgEpkAYLfclS_PCCvtIVQvSo_20071025.html?mod=blogs">Byespace?</a> - <a href="http://ontheturningaway.com/blog/?p=821">Via the On The Turning Away blog</a>, <a href="http://online.wsj.com/public/article/SB116182858175204222-hQdPgEpkAYLfclS_PCCvtIVQvSo_20071025.html?mod=blogs">the Wall Street Journal reports</a> that there is a notable decline in traffic to <a href="http://www.myspace.com/">Myspace</a> and <a href="http://www.facebook.com/">Facebook</a>. Is this "seasonal" as the sites claim, a small tremor, or a the begin of steady shift?Ross Popoff-Walkerhttp://www.blogger.com/profile/16802329861838615986noreply@blogger.com0tag:blogger.com,1999:blog-29090996.post-36748958132489298472006-10-25T17:04:00.000-04:002006-10-26T16:49:23.675-04:00Forrester Research's Consumer Forum '06While I migh be slighly biased, I must say <a href="http://www.forrester.com/events/eventdetail/0,9179,1472,00.html">Forrester’s Consumer Forum</a> seems to be kicking all kinds of ass.<br /><br />For those of you, like me, who can’t be there this year, check out the <a href="http://blogs.forrester.com/consumerforum/">Consumer Forum blog</a> where you'll find a summary of many of the panels and talks, and some really great ideas.<br /><br />Talks of note...<br />Harley Manning's <a href="http://blogs.forrester.com/consumerforum/2006/10/highlights_from.html">The ROI of Next-Gen Experiences</a><br /><br />Peter Kims pannel on <a href="http://blogs.forrester.com/consumerforum/2006/10/oh_the_humanity.html">WOM Marketing</a>Ross Popoff-Walkerhttp://www.blogger.com/profile/16802329861838615986noreply@blogger.com0tag:blogger.com,1999:blog-29090996.post-62172799163888204852006-10-08T19:27:00.000-04:002006-10-08T19:32:00.175-04:00I never thought Celine Dion and I would agree on anything...Hope everyone is enjoying their weekend. Here's some Puccini for you, Aretha Franklin style.<br /><br /><object height="350" width="425"><param name="movie" value="http://www.youtube.com/v/Y9v9Zpd4ulQ"><param name="wmode" value="transparent"><embed src="http://www.youtube.com/v/Y9v9Zpd4ulQ" type="application/x-shockwave-flash" wmode="transparent" height="350" width="425"></object>Ross Popoff-Walkerhttp://www.blogger.com/profile/16802329861838615986noreply@blogger.com2tag:blogger.com,1999:blog-29090996.post-46891358647080134152006-10-04T11:37:00.000-04:002006-10-04T11:45:51.864-04:00Read-er the fine printThe new <a href="http://www.google.com/reader/">Google Reader</a> interface is driving me nutso! Yes, there are more features, like other ways to mark articles as read vs. unread.<br /><br />But, really, the basic experience of a reader is simple. Aggregate content, show it to me, repeat. That's it!<br /><br />Any time a design team says they've improved something by adding "more features," I guarantee you they're doing something wrong (or they work at <a href="http://www.microsoft.com/resources/design/office.html">Microsoft</a>). I for one would choose <a href="http://www.apple.com/itunes/">simplicity</a> over <a href="http://www.pcmag.com/article2/0,1895,1896739,00.asp">a host of features</a> any day.<br /><br />So, it was a great relief when I <a href="http://googlereader.blogspot.com/2006/09/something-looks-different.html">read on the Google Reader blog</a> that you can revert to the previous interface.<br /><br />Take a look at this A/B image of the old and new reader designs (click it for <a href="http://www.flickr.com/photo_zoom.gne?id=260719269&size=o">the bigger Flickr photo</a>):<br /><br /><a target="_blank" onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://www.flickr.com/photo_zoom.gne?id=260719269&size=o"><img style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer;" src="http://photos1.blogger.com/blogger2/1204/3551/320/GoogleReaderAB.jpg" alt="" border="0" /></a>Ross Popoff-Walkerhttp://www.blogger.com/profile/16802329861838615986noreply@blogger.com1tag:blogger.com,1999:blog-29090996.post-83132681404730965822006-09-29T17:36:00.000-04:002006-09-29T17:55:38.417-04:00Vox -- almost as cool as a box of soapDear Reader,<br /><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://photos1.blogger.com/blogger2/1204/3551/1600/logo.gif"><img style="margin: 0pt 0pt 10px 10px; float: right; cursor: pointer;" src="http://photos1.blogger.com/blogger2/1204/3551/320/logo.gif" alt="" border="0" /></a><a href="http://www.sixapart.com/">Six Apart</a> held a small party in Boston Tuesday, celebrating the release of <a href="http://www.vox.com/">Vox</a>, their new social blogging service.<br /><br /><a href="http://mena.vox.com/">Mena Trott</a>introduced Vox by saying that: people want to feel a sense of privacy when they blog. So, Vox users can restrict access to their blog -- just to friends and family.<br /><br />I’m not so sure I agree that privacy like this is so important. I think many people see blogs as a soapbox for their personal views, ideas, and rants --- they like the limelight of blogging.<br /><br />Vox has a slick content-entry system. You can quickly put YouTube videos, Flickr photos, music, books, et al, into blog posts and comments. Mad props for a really cool visual look to Vox too, which is both unique to the site as a whole, but without taking away a personal feel to each blog.<br /><br />In some ways, <a href="http://www.lifehacker.com/software/top/vox-blogging-service-livejournal-for-grownups-181836.php">it seems just like LiveJournal 2.0</a>. Limited profile info, small profile pictures, a "neighborhood" of close friends.... Will it eventualy help broaden the demographics of bloggers into the mainstream? Only time will tell.<br /><br />- Ross<br /><br />PS. Does soap still come in boxes?Ross Popoff-Walkerhttp://www.blogger.com/profile/16802329861838615986noreply@blogger.com0tag:blogger.com,1999:blog-29090996.post-76754698396739939412006-09-28T16:23:00.000-04:002006-09-28T16:39:46.315-04:00What is reddit and why should anyone care?At the top of the page it reads: “reddit is a source for what's new and popular online. reddit learns what you like as you vote on existing links or submit your own!”<o:p><br /><br /></o:p>“But what does it actually do and how do I use it?”<span style=""> </span>I wonder, as I stare at the homepage of ranked hyperlinks…<br /><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://photos1.blogger.com/blogger2/1204/3551/1600/reddit.jpg"><img style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer;" src="http://photos1.blogger.com/blogger2/1204/3551/320/reddit.jpg" alt="" border="0" /></a><o:p><br /></o:p>Turns out <a href="http://reddit.com/">reddit.com</a> is social bookmaking of news headlines, a great idea since neither Yahoo’s method of editors selecting what’s top-news, or Google method of search-spider driven rankings, seems valid<br /><br />But even though reddit might be cool and novel, and word about it is spreading fast, the site doesn’t mention anywhere on the homepage what it actually is. So, new visitors are forced to stare in confusion and ask: Rededit, what are you?<br /><br />Get a clue, reddit, and add an “About” page on the site.Ross Popoff-Walkerhttp://www.blogger.com/profile/16802329861838615986noreply@blogger.com1tag:blogger.com,1999:blog-29090996.post-5186979248131331572006-09-21T16:17:00.000-04:002006-09-21T16:28:35.171-04:00Tips for Working Successfully in a GroupThere are teachers and then there are mentors. <a target="_blank" href="http://www.cs.cmu.edu/%7Epausch/index2.htm">Randy Pausch</a> was the latter for me while I was in grad school at <a target="_blank" href="http://etc.cmu.edu/Global/index.html">Carnegie Mellon University's ETC</a>. Right now he's batteling an illness, and all of his former students have his well-being our our minds. Randy was just one of those guys -- who you care about because he cared about you.<br /><br />Here's his take on how meeting should be designed (and here's<a href="http://www.cs.cmu.edu/%7Epausch/Randy/TipsforGroups.doc"> the .doc version</a>). It's great advice for any business:<br /><span style="font-size:130%;"><br />Tips for Working Successfully in a Group</span><br /><p class="MsoNormal"><span style="font-size:85%;">By Randy Pausch, for the <u>Building Virtual Worlds</u> course at Carnegie Mellon, Spring 1998</span></p> <p class="MsoNormal"><span style="font-size:85%;"><o:p> </o:p></span></p> <p class="MsoNormal"><span style="font-size:85%;"><b style="">Meet people properly</b></span><span style="font-size:85%;">.<span style=""> </span>It all starts with the introduction.<span style=""> </span>Then, exchange contact information, and make sure you know how to pronounce everyone’s names.<span style=""> </span>Exchange phone #s, and find out what hours are acceptable to call during.<o:p></o:p></span></p> <p class="MsoNormal"><span style="font-size:85%;"><o:p> </o:p></span></p> <p class="MsoNormal"><span style="font-size:85%;"><b style="">Find things you have in common</b></span><span style="font-size:85%;">.<span style=""> </span>You can almost always find something in common with another person, and starting from that baseline, it’s much easier to then address issues where you have differences.<span style=""> </span>This is why cities like professional sports teams, which are socially galvanizing forces that cut across boundaries of race and wealth.<span style=""> </span>If nothing else, you probably have in common things like the weather.<b style=""><o:p></o:p></b></span></p> <p class="MsoNormal"><span style="font-size:85%;"><b style=""><o:p> </o:p></b></span></p> <p class="MsoNormal"><span style="font-size:85%;"><b style="">Make meeting conditions good</b></span><span style="font-size:85%;">.<span style=""> </span>Have a large surface to write on, make sure the room is quiet and warm enough, and that there aren’t lots of distractions.<span style=""> </span>Make sure no one is hungry, cold, or tired.<span style=""> </span>Meet over meal if you can; food <b style=""><i style="">softens</i></b> a meeting.<span style=""> </span>That’s why they “do lunch” in <st1:city st="on"><st1:placet="on">Hollywood</st1:placet="on"></st1:city>.<o:p></o:p></span></p> <p class="MsoNormal"><span style="font-size:85%;"><o:p> </o:p></span></p> <p class="MsoNormal"><span style="font-size:85%;"><b style="">Let everyone talk</b></span><span style="font-size:85%;">.<span style=""> </span>Even if you think what they’re saying is stupid.<span style=""> </span>Cutting someone off is rude, and not worth whatever small time gain you might make.<span style=""> </span>Don’t finish someone’s sentences for him or her; they can do it for themselves.<span style=""> </span>And remember: talking louder or faster doesn’t make your idea any better.<o:p></o:p></span></p> <p class="MsoNormal"><span style="font-size:85%;"><o:p> </o:p></span></p> <p class="MsoNormal"><span style="font-size:85%;"><b style="">Check your egos at the door</b></span><span style="font-size:85%;">.<span style=""> </span>When you discuss ideas, immediately label them and write them down.<span style=""> </span>The labels should be descriptive of the idea, not the originator: “the troll bridge story,” not “Jane’s story.”<o:p></o:p></span></p> <p class="MsoNormal"><span style="font-size:85%;"><o:p> </o:p></span></p> <p class="MsoNormal"><span style="font-size:85%;"><b style="">Praise each other</b></span><span style="font-size:85%;">.<span style=""> </span>Find something nice to say, even if it’s a stretch.<span style=""> </span>Even the worst of ideas has a silver lining inside it, if you just look hard enough.<span style=""> </span>Focus on the good, praise it, and then raise any objections or concerns you have about the rest of it.<span style=""> </span><o:p></o:p></span></p> <p class="MsoNormal"><span style="font-size:85%;"><o:p> </o:p></span></p> <p class="MsoNormal"><span style="font-size:85%;"><b style="">Put it in writing.</b></span><span style="font-size:85%;"><span style=""> </span>Always write down who is responsible for what, by when.<span style=""> </span>Be <b style=""><i style="">concrete</i></b>.<span style=""> </span>Arrange meetings by email, and establish accountability.<span style=""> </span>Never assume that someone’s roommate will deliver a phone message. Also, remember that “politics is when you have more than 2 people” – with that in mind, always CC (carbon copy) any piece of email within the group, or to me, to <b style=""><u>all members</u></b> of the group.<span style=""> </span>This rule should <b style=""><i style="">never</i></b> be violated; don’t try to guess what your group mates might or might not want to hear about.<o:p></o:p></span></p> <p class="MsoNormal"><span style="font-size:85%;"><o:p> </o:p></span></p> <p class="MsoNormal"><span style="font-size:85%;"><b style="">Be open and honest</b></span><span style="font-size:85%;">.<span style=""> </span>Talk with your group members if there’s a problem, and talk with me if you think you need help.<span style=""> </span>The whole point of this course is that it’s tough to work across cultures.<span style=""> </span>If we all go into it knowing that’s an issue, we should be comfortable discussing problems when they arise -- after all, that’s what this course is really about. Be forgiving when people make mistakes, but don’t be afraid to raise the issues when they come up,<o:p></o:p></span></p> <p class="MsoNormal"><span style="font-size:85%;"><o:p> </o:p></span></p> <p class="MsoNormal"><span style="font-size:85%;"><b style="">Avoid conflict at all costs</b></span><span style="font-size:85%;">. When stress occurs and tempers flare, take a short break. Clear your heads, apologize, and take another stab at it.<span style=""> </span>Apologize for upsetting your peers, even if you think someone else was primarily at fault; the goal is to work together, not start a legal battle over whose transgressions were worse. It takes two to have an argument, so be the peacemaker.<o:p></o:p></span></p> <p class="MsoNormal"><span style="font-size:85%;"><o:p> </o:p></span></p> <p class="MsoNormal"><span style="font-size:85%;"><b style="">Phrase alternatives as questions</b></span><span style="font-size:11;"><span style="font-size:85%;">.</span><span style="font-size:85%;"> </span><span style="font-size:85%;">Instead of “I think we should do A, not B,” try “What if we did A, instead of B?”</span><span style="font-size:85%;"> </span><span style="font-size:85%;">That allows people to offer comments, rather than defend one choice.</span><o:p></o:p></span></p>Ross Popoff-Walkerhttp://www.blogger.com/profile/16802329861838615986noreply@blogger.com0tag:blogger.com,1999:blog-29090996.post-72584882574346127642006-09-14T11:55:00.000-04:002006-09-14T11:57:30.706-04:00Links and News, Sept. 14, 20061) <b style="">Google, the philanthropist</b> -- apparently <a href="http://www.google.org/">Google will be FOR profit</a>, not a non-prof, more of a venture-capitalist patterning sub-company than a foundation. <span style=""> </span>And to me that sounds Fantastic.<span style=""> </span>This comes at a time where the US Government seems to stifle scientific and technological advancement rather than support it.<span style=""> </span>If Google can fund startups and drive them the way they have services like GMail and Google Maps, maybe this can work? Check out the <a href="http://www.nytimes.com/2006/09/14/technology/14google.html?ex=1315886400&en=d6861c974c19b3e7&ei=5088&partner=rssnyt&emc=rss">NYTimes’ artricle</a> for more info.<br /><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://photos1.blogger.com/blogger2/1204/3551/1600/capt.6e6ed7b10d6d46409a11dc1d1a85a8ac.online_mystery_la201.jpg"><img style="margin: 0pt 10px 10px 0pt; float: left; cursor: pointer;" src="http://photos1.blogger.com/blogger2/1204/3551/200/capt.6e6ed7b10d6d46409a11dc1d1a85a8ac.online_mystery_la201.jpg" alt="" border="0" /></a> <p class="MsoNormal"><br />2) <b style="">Talking Heads</b> -- What I find most surprising about <a href="http://news.yahoo.com/s/ap/20060913/ap_on_hi_te/online_mystery_solved">the news that Lonelygirl15 is a “hoax</a>”, is that this is considered <i style="">news</i>.<span style=""> </span><a href="http://www.youtube.com/profile?user=lonelygirl15">The videos of a teenage, home schooled girl on her webcam</a> -- spread on YouTube and Myspace -- are so clearly produced by a talented video editor, rather than a 16 year-old, and they’re not that entertaining to begin with.<span style=""> </span>Why are people fascinated with this crap?<span style=""> </span>I’m in awe of how popular it’s become.<span style=""> </span>This is the power of YouTube in a nutshell.</p> <p class="MsoNormal"><o:p></o:p><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://photos1.blogger.com/blogger2/1204/3551/1600/wii.jpg"><img style="margin: 0pt 0pt 10px 10px; float: right; cursor: pointer;" src="http://photos1.blogger.com/blogger2/1204/3551/200/wii.jpg" alt="" border="0" /></a>3) <b style="">Wii can change the world</b> -- The video game community has waited for almost a year to here it: November 19th, $250.<span style=""> </span>That’s <a href="http://www.engadget.com/2006/09/14/nintendo-wii-november-19th-250/">the release date and price tag of the new Nintendo Console</a>, the Wii.<span style=""> </span>Mark my words:<span style=""> </span>The entire video game consol industry is riding on this one.<span style=""> </span>The Wii could very well make or break video games as a mass-media form of social entertainment.<span style=""> </span>I personally, can’t wait to buy it.</p><p class="MsoNormal"><o:p> </o:p><br />4) <b style="">Life and Death on the Internet</b> -- This <a href="http://www.breathingearth.net/">Flash-driven map of the world symbolizes and tracks</a> death rates, birth rates, and global pollution.<span style=""> </span>It reminds me of the amazing game by Bob Rynyan, Real Lives, where you could live out the entire life span of someone in a third-world country in just about an hour.<span style=""> </span>Real Lives was a wonderful education tool.<span style=""> </span>Breathing Earth is cool, but falls short of an immersive experience. </p>Ross Popoff-Walkerhttp://www.blogger.com/profile/16802329861838615986noreply@blogger.com0